Crafting Community with Social Media Content for The Gathering Spot 

My work for the Gathering Spot began in March 2022. I was tasked to revamp our social channels, encourage people to apply for membership, and create highly shareable content. We had a ton of content to work with, from recorded fireside chat conversations to photos dating back to 2018. I reviewed and revamped older content, and created new videos and reels that educated, entertained, and inspired.

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With these efforts, we reached the highest engagement rate the company had seen in all of 6 years of operation and reached over 1M accounts with the combination of paid media and organic content strategies

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What I was responsible for:

• Building and maintaining an original content strategy to implement across the all Gathering Spot Locations (Atlanta, D.C., Los Angeles, NYC, Detroit, Charlotte, Houston)

• Produce original content for the brand to improve membership application rates

• Produce monthly emails for list of over 125,000 potential members

• Organize content team of videographers, photographers in all locations to generate content in different markets. 

• Lead social strategy for branded partnership activations like Delta x Coca-Cola, and Grey Goose for The Connection 2.0 campaign.

• Managing Youtube, Facebook, TikTok, Instagram, and Facebook channels 

• Monitor and report trending engagement to leadership 

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The Results:

• Reached the highest engagement rate the company had seen in all of 6 years of operation and reached >1M accounts with the combination of paid media and organic content strategies

• Improved membership experience with past and upcoming events 

• Gained 37,000 followers through highly shareable content in first 4 months of contract